37/AbundantPromo.

I’m currently doing a lot of work for Abundant, the company specialises in radio advertising and social media for films but also have their hand in lots of other, more creative pies. Amongst other things under their banner I’ve done illustrations for CBeebies and a website for new film Made In Dagenham. However, more aesthetically arresting is this promotional booklet.

Selected pages and clippings after the jump.

Published> 06/09/10 at 21:37
Categories> Identity, Illustration, NonGdc1
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33/Dubb/R.A.P.

My brother raps / MCs / writes and performs poetry under the name Dubb. He had his debut album R.A.P. (Rhythm And Poetry) out sometime last year and after an initial push on digital sales, he’s just had a load of physical CDs pressed up. The album is (completely unbiased here) really, really good, he performs his unique style of lyric-concious rap meets poetry over beats solely created from the mouth of beatbox pioneer TYTE – in action here. You should buy it from here or on iTunes.

Anyway, I’ve done all the design for the whole thing, the identity extends to spaces like Bandcamp and Myspace. But most exciting is the physical CD which I only picked up last night; you can see it here. Words are at the centre of the album – he takes a light approach to language playing with words and their various meanings; the cover hopefully reflects that.

Photos after the jump or bigger on Flickr.

Published> 05/09/10 at 19:01
Categories> Identity, Music, NonGdc1, Typography
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29/VersionTV.

Some actual #gdc1 work now. This was a joint project with Olivia Tythlerleigh in response to a brief set by Peter Chadwick. The brief was to imagine and produce an ethos and identity for a music channel.

The ethos : -
A music channel solely driven by user-created content. Offering a platform for fans and creatives to show off their creativity and put their own mark on music artists’ work. About participation and interactivity, a deliberate contrast to existing channels where a specific, highly-glossed image of music is dictated toward the viewer. Works as a refined and selected showcase opposed to an over saturated Youtube, where the best work is easily lost in the archives.

The identity centred around bits being brought together; be that geometric shapes, blocks of wood or youtube videos in much the same way the makers of videos that our channel showcase use the resources and ‘bits’ they have to piece together something very creative.

Logos, posters, flyers, on screen identities and a sting after the jump.

Published> 05/04/10 at 9:33
Categories> Gdc1, Identity, Video
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