This was a joint project with Joe Mania, Helen Chesner and Jessica Waters. The brief was to “explore bad type. Seek it out. Categorize it and then devise a strategy or campaign”. Other key elements were recognition, participation and the giving of awards.

Our response began with fun and games before we made t-shirts, dressed up in classic party gear (Joe Mania had bubbles) and gave awards to several shops guilty of bad typography. We asked some questions and filmed the results. The footage was turned into an interactive online game, that, as the minisite says, “brings the fun back into bad typography” whilst hoping to “reveal the people behind the type”. The original idea was to have an amalgamation of different shops but one character in a kebab shop stood out so the focus is solely on him. Depending on the score you get, you get a different shop keeper giving you a message on the end. Hopefully I can get some pictures of the party gear, bubbles and real life t-shirts.

As you may guess the game was constructed in Flash, the code wasn’t actually as hard as I anticipated but I haven’t really optimized it for web so apologies on loading times…

Click to play the game.