22/CuringComicSans.

We’ve just been set a brief to create a campaign celebrating bad typography. What with this and previous Comic Sans Destruction, it seems to be a recurring theme this year.

Both fit with a project I did last year with @Bhav_Mistry. We had to save one of the problems of the world in a day, whilst most were solving issues like racism, global warming and war, we opted for something a little bit more serious. The problem of Comic Sans MS.

Yes that parasitic mother fucker of a typeface. The solution, then, was to make Comic Sans compulsory – if it is the only font available to use, would we be forced to appreciate and find good uses for it? Would the archives be rewritten? Would Max Miedinger be hated whilst Vincent Connare celebrated? Would the corporate face of America be one of fun?

See classic pieces of typography from Jan Tschichold and Marinetti modified, cult brands reimagined and a brand new clothing line all on Flickr or after the jump.

(There are more but these are my favourites…)

Published> 01/24/10 at 17:47
Categories> Concept, Typography
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